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SEO News
10 Truths About Obtaining Better Google Rankings
By Kevin Gallagher (c) 2007
Introduction
I have read hundreds of articles telling me how to get better rankings in Google. Some of this advice was very good and some was not. Here you will find 10 truths about getting better rankings in Google that I personally have found to be true after years of research. So let's cut through the fat and get to the lean meat of the subject.
1. The Quick Fix
First the bad news, unfortunately there are no quick fixes in creating higher rankings in Google. You have to have a lot of patience in the search engine optimization game. It will take months for your efforts to come to fruition. That's why it's important to get things right from the start and plan out your strategy.
2. Keywords
Keywords are the most important part of search engine optimization. You must do your keyword research before starting your website if you can, because this will form the basis of all your search engine optimization.
There is no point going for broad keywords such as "website design" since there is too much competition for those keywords and you will find it very difficult, if not impossible, to reach the top spot in Google. You are better off using long tail... more..
10 Truths About Obtaining Better Google Rankings
All of the SEO Search Engine Optimization News
Article Topic: SEO Search Engine Optimization
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Technology News:
Call the Cable Guy. Again. ... Kenneth Bayes's request to Comcast was routine. He was moving his family from Fairfax to a new townhouse in Haymarket and wanted to transfer his bundled television, Internet and phone services.
Yahoo's Second-Quarter Profit Falls 18 Percent ... Yahoo's second-quarter profit fell 18 percent, the latest sign of the financial decay that has frustrated shareholders and raised doubts about the Internet company's future.
Defense Lawyer Files to Dismiss MySpace Case ... The case against a Missouri mother accused of creating a fake MySpace page to harass a 13-year-old girl should be tossed out of court because if she is guilty as charged, then so are millions of Internet users every day, her attorney said in court documents filed today.
A $500 Million Home for Gates's Charity ... SEATTLE -- Across the street from the Space Needle and Paul Allen's tribute to Jimi Hendrix and rock music, Allen's old friend Bill Gates is building his headquarters for charitable giving.
Pr. William 911 Failures Cited ... Prince William County residents were without reliable 911 emergency service during four periods in the past two months, Fire Chief Kevin J. McGee told county leaders yesterday.
Apple 3rd-Quarter Profit Jumps but Stock Drops ... Macintosh and iPod sales helped boost Apple's third-quarter earnings 31 percent, beating Wall Street's expectations, but investors pummeled the stock after Apple said profit margins had contracted and the company issued soft guidance for the current quarter.
XM Radio Predicts Quarterly Loss Even as Its Customer Base Grows ... XM Satellite Radio Holdings said yesterday that it expects losses of as much as $38 million in the second quarter and would have to refinance debt as it waits for final regulatory approval of its merger with Sirius Satellite Radio.
Yahoo Cedes Three Board Spots to Icahn, Ending Proxy Fight ... A duel for control of Internet giant Yahoo ended yesterday with company officials and billionaire investor Carl C. Icahn announcing that they had reached an accord.
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NEWS
The Search Landscape Reflected In Paid Results
By Dave Davies (c) 2008 Heart Of Business
It's important to note that the writing of this article occurred on July 17, 2008. I mention this only to insure that you can put it into context and also so that those who read this article in a day or week or month from now aren't confused by my noting of Q2 reports and references to "today".
Any of you who have read some of my past articles or who have visited Beanstalk's services pages will know - I'm not a PPC guy. Quite honestly, it's not in my primary skill set and it's something I would definitely prefer to leave to the experts. Now that said, following Google and it's health (which is tied directly to AdWords and AdSense) is something I'm keenly interested in. To this end, recent changes in Google's paid search display and ranking systems will have huge impacts on advertisers and, more important for the purpose of this article, on Google itself.
A couple weeks ago a friend of mine, Richard Stokes from AdGooroo sent me a PDF entitled, "Search Engine Advertiser Update - Q208" . With this document they outline the changing trends in the paid search marketplace and many of the stats are surprising. If you're a... more..
The Search Landscape Reflected In Paid Results
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All of the Search Engine Ranking News
Article Topic: Search Engine Ranking
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Today's News on Fast Search Engine Ranking
Article Topic: Fast Search Engine Ranking
Our clients can benefit from the use of our technology and knowledge, and we will work towards your success. Fast Search Engine Ranking technology is a basic skill that will help advance our client's position. For your firm to achieve its future state of being the dominant professional services firm in North America, we employ the people who can best serve our clients. This is a diverse group of people who are selected, developed, and treated on the basis of merit and fairness.
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Keyword Research Strategies
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Target the wrong keywords and your just another website on the Internet.
Target the right keyword phrases and salivate in your search engine victory. | Keyword Research is by far the most important aspect in any Search Engine Optimization initiative. This article shall discuss the important aspects of the keyword research process.
Keyword Phrase Research is a process of selecting the most “optimum performance” keyword phrases that can help visitors find your site. You may have spent days and months on fine-tuning your web pages for a better ranking with the major search engines, yet it will all amount to a big waste if the right keyword phrases are not targeted. It’s like not being able to reach your destination even after running your best race because you started out on the wrong road.
Even if you achieve high search engine rankings, you may not get relevant traffic if you select the wrong keywords. Therefore, the foremost step in any SEO campaign is identifying your target audience and researching what keyword phrases they might be searching in the search engines to locate a site like yours.
For any marketing strategy to succeed, it is critical to know your audience and the means to reach them. A certain focus is required which could be location specific, region specific or country specific; it could be business, trade, service, product specific, since we are talking specific audience. For instance, a dentist practicing in a particular town would most likely target people living in the same region, instead of targeting the entire country. Just as a patient searching for a dentist would search for one in his own area. Focus on region would help her get targeted visitors, not just wasted traffic.
Facts, Not Gut Feel
A common pitfall is to start the website optimization exercise with a set of “gut-feel” keyword phrases. Site owners often come up with ‘common sense looking’ key phrases, which though look obvious, may not match with the ones your buyers are using as their search term. Very often, being from within the trade narrows the vision and you tend to assume that trade-specific terms are easily understood and popularly used. Not so. You need to think out of the box.
Doing Keyword Research invariably means departing from one’s gut-feel and going by the facts. ‘Facts are sacred’ in website optimization as they provide the exact data of what people are actually searching for, thus saving you from starting on a wild goose chase. As mentioned earlier, targeting the wrong key phrases might get you a good ranking for keywords that have few or no search requests or just get you irrelevant junk traffic. So, how does one get the facts and the data regarding a particular search term? There are several online keyword research tools like Wordtracker and Overture, which offer data pertaining to your search term. Relying on search tools to analyze keyword phrase data helps you to get a grip on your target audience.
Keyword Research Process
Keyword Research process involves the following important steps. These steps can be described as:
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Discovering Keywords |
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Analyzing Keywords |
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Selecting Keywords |
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Deploying Keywords |
The Discovering phase should focus on identifying as many keywords as possible that are related to your website and target audience.
The Analysis phase involves adding information about existing competition; PageRank based limitations and potential for ranking.
The Selection process involves objective measurement based shortlisting of keywords keeping the site focus and target audience within the limitations analyzed.
The Deploying phase is about making optimum use of your selected keywords on your website copy , HTML code and tags. We are a
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